about us
who we are
THE START OF SOMEWHERE SPECIAL
Since its inception 17 years ago, the IMARAT Group of Companies has been driven by a spirit of innovation and discovery, spanning continents. Embracing the values of culture, community, and heritage, IMARAT Hospitality emerges as a pioneering force with a strong ambition to transform and rejuvenate Pakistan’s hospitality and tourism industry
our mission
To build a collection of globally recognized brands that redefine hospitality experiences, embodying the authentic essence of Pakistani culture. We are dedicated to exceeding guest expectations, fostering team member growth, and driving the advancement of Pakistan’s hospitality sector to new heights
our vision
To be the epitome of Pakistani hospitality, known for our globally recognized collection of brands that provide exceptional experiences to our guests. We strive to uplift the hospitality sector of Pakistan to new heights, setting benchmarks for excellence and creating unforgettable moments that celebrate our rich cultural heritage.
OUR VALUES
PASSIONATELY YOURS
Our strategic approach focuses on thoughtful innovation and selective expansion to ensure the continued success of our brand and the growing brilliance of our portfolio of hotels
ESG
Environmental, Social & Corporate Governance
Through our comprehensive sustainability programs, we closely monitor and manage our resource consumption to reduce waste and promote efficiency. This includes initiatives such as smart energy management systems, water-saving technologies, and responsible food production and sourcing.